Privacy Policy

Pilates First (Pty) Ltd
Last updated: June 4, 2026

Thank you for visiting our website, www.pilatesfirst.co.za

At Pilates First (Pty) Ltd, we respect your privacy and are committed to protecting your personal information in compliance with the Protection of Personal Information Act (POPIA) and other applicable South African data protection laws.

By using our Site or submitting any personal information, you agree to the collection, use, disclosure, and transfer of your information as described in this Privacy Policy.

Who We Are

Pilates First (Pty) Ltd
Registration number: 2020/248974/07
Business address: 21 Oukraal Houses, Hazeldean, Pretoria
Email: info@pilatesfirst.co.za
Phone: 0768119905

Information Officer:
Name: Lameez Kourie
Email: lameez@pilatesfirst.co.za
Phone: 0768119905

Under POPIA, we are the Responsible Party for your personal information and must ensure that it is processed lawfully, transparently, and securely.

What Personal Information We Collect

We collect personal information that you provide to us when you interact with our Site or services, including:

Directly from you:

  • Name, email address, phone number
  • Address for class booking or billing
  • Payment information for services or products (but not full card details — see Payments section)

Automatically:

  • IP address
  • Browser and device information
  • Pages visited, date/time of visit, interaction data
  • Cookie and tracking data (if permitted by consent)

We only collect information that is reasonably necessary to perform our business activities.

Why We Collect Your Information (Purpose & Legal Basis)

We process personal information for the following purposes:

  1. To provide services you request:
  • Scheduling classes, processing bookings, and contacting you about your sessions.
    Legal basis: Contractual necessity.
  1. To communicate with you:
  • Responding to enquiries, support requests, or service updates.
    Legal basis: Legitimate interest (to provide customer support).
  1. Marketing (only where you consent):
  • Sending newsletters or promotions if you opt-in.
    Legal basis: Consent.
  1. To improve our Site and services:
  • Analytics, analytics cookies, performance tracking.
    Legal basis: Legitimate interest and, where required, consent.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site. Cookies collect information such as device type, browsing behaviour, and preferences.

Consent:
Before non-essential cookies are placed, we will ask for your consent via a cookie banner. You can manage your cookie preferences through your browser settings.

Types of Cookies We Use:

  • Essential cookies: Required for core functions of the Site.
  • Functional cookies: Save preferences and improve experience.
  • Analytics cookies: Help us understand how the Site is used.
    You can learn more and manage your settings in our Cookie Policy.

Sharing Your Personal Information

We may share your personal information with:

  • Service providers who help deliver services (e.g., booking systems, email platforms).
  • Affiliates if necessary to provide a service you requested.
  • Legal or regulatory authorities where required by law.
  • Third parties in the event of a business transfer (e.g., sale or merger), subject to confidentiality protections.

We do not sell your personal information to third parties for marketing purposes without your consent.

Data Retention

We retain your personal information only for as long as needed for the purposes listed above and to comply with legal obligations (e.g., tax, accounting), resolve disputes, or enforce agreements.

Typical retention periods may include:

  • Contact and booking data: For the duration of our relationship + 5 years for legal compliance.
  • Marketing data: Until you unsubscribe or request deletion.
  • Analytics data: Aggregated or anonymised indefinitely for trend analysis.

Data Subject Rights (Your Rights Under POPIA)

Under POPIA, you have the following rights:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete data.
  • Deletion: Request deletion of data no longer needed.
  • Object: Object to certain processing (e.g., direct marketing).
  • Withdraw Consent: Withdraw consent at any time without affecting processing done before withdrawal.
  • Complaint: Lodge a complaint with us or with the Information Regulator of South Africa if you believe your rights are not being respected.

To exercise any of these rights, contact us at the details in section 1 above.

Cross-Border Transfers

Your personal information may be processed or stored outside South Africa (e.g., in cloud servers) where safeguards consistent with POPIA are in place. By providing your information, you consent to such transfers where necessary to fulfil our services.

Security

We implement reasonable technical and organisational measures to protect your personal information from loss, unauthorised access, or misuse. However, no system is completely secure.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a new “Last Updated” date. If there are significant changes, we will notify you via email or a prominent notice on the Site.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact:

Pilates First (Pty) Ltd
Email: info@pilatesfirst.co.za
Phone: 0768119905